Beamer in Triathlete Magazine!
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"CycleAware on the News"
San Francisco, CA (KGO) April 13, 2009
CycleAware, a woman-owned business, inspires others. See the ABC news story.
Jim Langley | Bicycle Aficionado
"CycleAware's Stow-Away a Standout for the 2008 Death Ride"
Aptos, California (May 30, 2008) CycleAware, Inc. will be a sponsor of the 2008 Death Ride, and Stow-Away™, CycleAware's latest addition to its innovative line of high-end bicycle safety accessories, will be a "must have" during the ride.
“We know that Stow-Away is perfect for road cycling, mountain biking, commuting and running errands, but we’re still compiling our list of all its uses. It’s kind of a contest: “What do you Stow-Away?” says CycleAware President Lee Gilbert. “We created Stow-Away as a lightweight, low profile pack for clothing and gear, and with recreational cycling and touring in mind. As a bonus, though, cyclists riding home past local cafes or shops will find Stow-Away perfect for bringing home coffee for the week or their post-ride burrito. The sky’s the limit. Before a barbecue last summer, my husband rode home from Corralitos with a bison steak in his jersey. He needed Stow-Away!”
Contact: Ben Clough at
email@example.com or (831) 685-1115x81.
CycleAware's ViewPoint™ Mirror
By Jim Langley, RBR Contributor and Cycling Advocate
The best thing about riding with a mirror is being able to hog the road (rather than always hugging the curb) because you're certain no cars are following. It's also great spotting dangerous drivers and vehicles in plenty of time to take evasive action. There are mirrors that attach to helmets and the temple of your glasses, and models that fit on the handlebars and frame.
I like CycleAware's ViewPoint Mirror best because it's inconspicuous and can't be knocked off or bent the way protruding helmet and eyewear models can. Also, it weighs next to nothing and costs only $13.95. While the ViewPoint is tiny, about the size of a pencil eraser, because it's so close to the eye, it provides a full view of the road. So, on group rides, you always know what's happening behind. And best of all, no one knows you have it.
Not everyone can use this type of mirror and you'll have to try it. You have to be able to focus on the image in the mirror. And, you must adjust the mirror carefully in order to see. This takes some trial and error. The ViewPoint has a ball-and-socket connector (see diagram) that helps a lot. All in all, this is a great mirror (as long as your eyes are compatible).
Contact Jondi Gumz at 706-3253 or firstname.lastname@example.org.
Bike Station Aptos Goes the Distance for Personalized Service
by Kristen McLaughlin
For the pro cyclist to the first-time buyer, Bike Station Aptos is a full service bicycle shop for all types of bike enthusiasts, including mountain bike and road cyclists. With a top-notch staff of experienced cyclists, Bike Station Aptos can handle your bike repairs or help you choose from a full line of cycling equipment, components and apparel from some of the best names in the nation.
Conveniently located at 8061 Aptos Street, right near Coles Barbecue and across the street from Starbucks, this women-owned bicycle shop is a partnership between Aptos residents Joanne Thompson and Lee Gilbert.
The experienced staff at Bike Station Aptos bring years of experience, professionalism and attention to detail to help people reach their bicycling goals and dreams. It is just a passion for me and also my business partner, said Joanne, 43. I started racing bikes back in 1984 and just have stayed involved with it most of my life.
Lee, 42, is also an accomplished triathlete who has competed in the Wildflower Triathlon, the Sandman, the Big Kahuna and the Sentinel Triathlon. Lee is also founder and President of CycleAware, Inc., whose line of high-quality safety products include rearview mirrors Reflex, Heads Up! and ViewPoint.
"We kind of had circuitous ways of getting here, but now we are doing what we love," Joanne said. Rounding out the staff is Matt Feinstein, a hands-on mechanic who provides personalized service, and is a former mountain bike racer and BMX competitor.
The shop has been in operation for nearly four years, in its current location since May 2005.
Less Intimidating, More Supportive Atmosphere. Another goal of Bike Station Aptos is to provide a supportive and less intimidating environment for youth and women cyclists, including commuters, recreational cyclists and competitive riders. The shop supports a number of local junior racers who are just starting out in their early teens, and also supports women's cycling by hosting events including maintenance clinics.
In February 2007, Bike Station Aptos was designated as Santa Cruz County's exclusive Cannondale dealer. Cannondale is well known among mountain bikers for its lefty shock systems, a front shock that has only one arm instead of two, Joanne said. Now they are also doing incredible road bikes and sponsor a number of pro cycling events, she said. Cannondale was also the first company to support women's cycling by building bikes designed specifically for women, and continues to sponsor women's bicycle racing at every athletic level.
However, Bike Station Aptos will not sell you a bike based just on gender. It's more body type specific, Matt said. The women-specific bikes have dramatically shorter top tube lengths and narrow handlebars, but its zero advantage if you do not have the right body type, he said.
Women-specific bikes are not for everybody, but for those they are designed for, the bikes are fantastic, Joanne said. Women who are 5-feet, 4-inches and below are often good candidates, she added.
Bike Station Aptos carries many other high quality brands including Colnago, Pinarello, Bianchi, Wilier, Pegoretti and Raleigh. The store is also a certified Campagnolo pro-shop.